The Orlando Fashion Square mall in Florida is now home to America’s first modest wear retail store named Verona Collection.Owned by Lisa Vogl and business partner Nadine Abu-Jubara, Verona Collection started off as an online boutique store with only a few modest wear clothing items. Later in the year, they were shipping to various locations around the world.
Vogl is a convert to Islam and ventured into the modest wear market without any formal training in fashion design and had only a handful of items to start the online store. The business became so successful that when the retail store opened in May some of her online customers made special arrangements to attend the launch.
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